We are 20:20 Agency
We’re an integrated agency designed for the digital age and our raison d’etre is to keep brands human.
Brands aren’t just competing with their direct competitors any more. There’s a whole world of stuff vying for their customers’ attention. Films. TV. Music. Games. Social networks. In a room full of interesting people brands need to be relevant and interesting too.
Because people don’t want to deal with faceless organisations. They want to be treated like an individual, by an individual. But staying personal can be tricky for organisations, especially in digital spaces. It may offer all sorts of new technology to connect with people, but technology can be very inhuman in the wrong hands.
We believe the digital age liberates brands to be much more personal, conversational, transparent and engaging.
It allows us to learn more about our audience and understand their needs.
It allows communications that are tailored, personal and relevant.
To prosper, brands need to be more human.
Being more human means…
Being emotional
Decision-making is emotional as well as rational. Scratch that – decision-making is more emotional than rational. Brands that create strong feelings in their users create more than a transactional relationship and become part of the identity of their users. So be emotional. Create laughter, induce tears, make the senses race and the heart beat faster…
Telling stories
Interesting people tell interesting stories. People relate to interesting stories and weave them into the stories they tell about their own lives. And they remember the stories they’re told to tell them to other people. Great brands tell great stories.
Showing empathy
Let’s call it understanding. Or insight. Using insight, data and technology to demonstrate an uncanny understanding of user needs at any given moment.
Being part of everyday life
You don’t always need to create amazing, life changing moments. Great brands understand the role they play in their users’ everyday lives. They make the mundane more interesting.
Being visionary
Interesting people share their vision of a better world. Interesting brands make you feel the world would be a lesser place without them.
Practising the art of conversation
“If you talked to people the way advertising talks to people they’d punch you in the face.” (Gapingvoid) Stop telling people you’re great. Stop soapboxing and thinking it’s a one-way dialogue. Be chatty. Start a conversation. Keep feeding it with interesting and relevant stuff. Get people talking to each other. See where it ends up.
Creating experiences
We form relationships with other people by doing stuff with them. Everyone loves someone who makes stuff happen. “Remember when Dan organized that trip to Brighton?” “Remember Andy’s party?” “Remember when we all went to the opening night to see Sally?” Be an organizer. Make stuff happen. Bring people together. Make sure every touchpoint enhances the experience of the brand.
Building relationships
Friendships take time to grow. They’re nurtured. They’re built up by shared experiences, a growing understanding of who that person is and how we can help them out. Identify the relationships that are most likely to flourish, and work on them ‘til that person can’t imagine not having you in their life.