Are you a Social Curator? The rise of Pinterest

Laura Burlow posted in Content Engagement Social on February 14, 2012

Pinterest has recently made it into the top 7 social networking sites which reflects the hotly tipped trend of 2012, ‘Social Content Curation’.

Social networking is quickly moving away from being text centric and becoming increasingly visual, revolving around the idea of collecting content. Users want to be able to create compelling, easy to consume, easy to create content, therefore 2012 is likely to see a rise in structured, push button, social curation.

Pinterest allows you to create visual collections of things that you like and find on the web. It allows people to connect through the ‘things’ they find interesting, a common interest creating a link between two people. Such as a favourite sports team, fashion designer, book etc.

This could see yet another example of basic human behaviour being transferred to the web. Instead of cutting out photos and pictures from ads & mags to make a collage, or scrap book you can now ‘push the button’ and store them online for everyone to see.

This trend is predicted to be very popular with young women, who can create boards to: Plan weddings, redecorate their home and save their favourite recipes.

If you like the sound of being an online curator why not request an invitation to be part of Pinterest?